What Is ClickFunnels?
ClickFunnels is a popular sales funnel builder focused on helping businesses create landing pages, funnels, and upsell systems quickly.
Main features: drag-and-drop funnel builder, landing page templates, A/B testing, checkout pages and order bumps.
Best for: course creators, coaches, consultants, and businesses that only need funnels.
What Is GoHighLevel?
GoHighLevel (GHL) is an all-in-one CRM and marketing automation platform built for agencies, local businesses, and entrepreneurs who want a complete marketing stack in one place.
Main features: CRM & pipelines, funnels & websites, email & SMS marketing, workflows & automations, appointment scheduling, reputation management, white-labeling, and client sub-accounts.
Try GoHighLevel: https://gohighlevel.com?fp_ref=aliarslan
Feature-by-Feature Comparison
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| Funnel Builder | ✔ Yes | ✔ Yes |
| Email Marketing | ✔ Included | ✔ In higher plans |
| SMS Marketing | ✔ Yes | ✖ No |
| CRM | ✔ Built-in | ✖ Not included |
| Booking Calendar | ✔ Yes | ✖ No |
| Automation Workflows | ✔ Advanced | ✔ Basic |
| White-Labeling | ✔ Full | ✖ None |
| Client Sub-Accounts | ✔ Unlimited | ✖ None |
| Reputation Management | ✔ Yes | ✖ No |
| AI Tools | ✔ Included | ✖ Limited |
| Starting Price | $97/month | $97/month |
Detailed Comparison
Funnel Building: Tie
ClickFunnels is very beginner-friendly and focused on high-converting funnel templates. GoHighLevel’s funnel builder is similar but adds CRM, email & SMS follow-ups and deeper automation — so if you need more than just funnels, GHL is stronger.
CRM & Lead Management: GoHighLevel Wins
ClickFunnels lacks a built-in CRM. GHL includes contact management, pipelines, lead scoring, and tagging — essential for agencies and businesses that want to manage clients and leads in one place.
Marketing Automation: GoHighLevel Wins
GHL offers robust workflow automation (email + SMS + triggers + voicemail drops). ClickFunnels has basic follow-up funnels, but GHL’s automation capabilities are more advanced.
Website & Pages: GoHighLevel Wins
GHL includes a full website builder and blogging features; ClickFunnels is focused on funnels and landing pages only.
Scheduling & Appointments: GoHighLevel Wins
GHL’s calendar, automated reminders, and booking pages replace third-party schedulers like Calendly.
Pricing Snapshot
ClickFunnels
- Starter: ~$97/month
- Pro/Scale tiers: higher cost for more funnels and features
GoHighLevel
- Starter: $97/month (funnels, CRM, email/SMS, scheduling, automations)
- Agency Unlimited: $297/month (unlimited sub-accounts, white-labeling)
- Agency Pro: $497/month (SaaS mode, advanced metrics)
Because GHL includes many tools that otherwise require separate subscriptions, it often represents much better value for agencies and multi-tool users.
Get GoHighLevel: Start your free trial
Who Should Use Which?
Choose ClickFunnels if you:
- Only need funnels and landing pages
- Prefer a very simple, funnel-first UI
- Don’t require CRM or native SMS
Choose GoHighLevel if you:
- Want an all-in-one marketing stack (CRM + funnels + SMS + automation)
- Run an agency or manage multiple client accounts
- Need white-labeling or SaaS mode
- Want better long-term value
Final Verdict — GoHighLevel Is the Better Overall Platform in 2025
ClickFunnels remains a strong funnel builder. But for agencies, local businesses, and anyone who wants a full marketing and CRM system, GoHighLevel provides more features, deeper automation, and better value.
Ready to try GHL? Start your free trial now
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